SIMPLYEGG
SimplyEgg is a packaging project designed for a single egg. It aims to be fun and visually striking, making it stand out on grocery store shelves.
PERSONAL PROJECT
Year : 2023
MORE THAN JUST AN EGG PACKAGING, ITS A BRAND STORY
Designed with branding in mind, the packaging uses graphics to highlight the brand’s core value of “farm to table,” ensuring only the freshest eggs are delivered to customers
A RECIPE WITH EVERY EGG
With high quality and fresh eggs, what’s better than trying savoring it? Each egg packaging includes a unique, egg-based recipe to inspire your next culinary creation!
A UNIQUE DISPLAY EVERY TIME
With six distinct seamless designs, each 6-pack creates a unique and playful fried egg design. Over 40,000 possible combinations ensures no two packages are ever the same, making each purchase unique.
DESIGN PROCESS
BRAINSTORM
Brainstorming session was held with 4 other participants and the 3 highest voted concepts are further developed.
THREE DESIGN DIRECTIONS
PROTOTYPES
USER TESTING AND OBSERVATION
Design direction was chosen based on user feedback, survey and design matrix.
DESIGN ITERATIONS
The design was further developed through four iterations, addressing issues identified during user testing
FINAL DESIGN AND LAYOUT
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