JEEP X RIPPLE
Ripple is a futuristic 2050 concept that reimagines and evolves Jeep beyond its identity as a transportation brand. Rooted in Jeep's core strengths, Ripple aims to transforms the brand into a lifestyle that celebrates all forms of adventure—urban, outdoor, and beyond. By lowering barriers to entry and inspiring exploration, Ripple aims to connect people with their communities, nature, and the spirit of adventure that defines Jeep
Responsibility:
Design Research
Concept Ideation
Design of Jeep Voyager and Jeep Wanderer
Storyboarding
Visuals (Render + Animation)
AI Image/Video Prompting
Designed in collaboration with:
An Luu (IXD) , Bitnarae Woo (IXD)
David Kim, Claire Park (JEEP X Unigo)
https://www.davidkimdesigns.com/jeep-unigo
CORPORATE SPONSORED PROJECT
Year : 2024
RIPPLE CONCEPT
Ripple is an ecosystem of products designed to introduce urbanites to the Jeep lifestyle through AR and gamification. Starting with urban adventures, The Jeep Voyager AR Glasses motivates users to explore further, transitioning from city explorers to outdoor adventurers. Each product in the Ripple ecosystem is thoughtfully crafted to meet the needs of users as they journey from urban environments to the great outdoors, embodying Jeep’s spirit of adventure, community and fun.
VOYAGER AR GLASSES
The JEEP Voyager AR Glasses is designed to be adaptable to the needs of the user whether they are in an urban environment or extreme outdoor (Unigo)
JEEP WANDERER
The JEEP Wanderer is an all-terrain electric bike designed for adventure. Featuring large, rugged wheels and high ground clearance, it effortlessly tackles diverse landscapes, from rocky trails to urban streets
ADAPTABLE FOR ANY SCENARIO
The JEEP Wanderer is designed to adapt to the diverse needs of its users. Whether it's a minimalist setup for a short trip or fully equipped with extra batteries and storage for a longer adventure, the Wanderer effortlessly adjusts to any scenario.
AUTONOMOUS MODE
The JEEP Wanderer folds down and transitions into autonomous mode, following the user while carrying all their belongings, allowing them to enjoy themselves without the burden of carrying their things.
RIPPLE CONCEPT VIDEO
Disclaimer : The video contains AI generated content.
DESIGN PROCESS
RESEARCH - VISION 2050 CHINA
COMMUNITY FOCUSED URBAN DESIGN
Cities like Beijing and Shanghai are prioritizing walkability and public spaces to reduce reliance on personal vehicles.
(McKinsey on Sustainable Urban Development)
SUSTAINABILITY AND SHARED MOBILITY
China aims to move towards carbon neutrality by 2050. Shared mobility reduces carbon emission by 40%
(WBCSD Vision 2050, MDPI Study)
VEHICLE LIMITATION AND AUTONOMOUS MOBILITY
Beijing limiting 100 000 new car registration per year, making autonomous vehicles essential for efficient transportation (China Daily, McKinsey on Autonomous Vehicles)
INSPIRATION BOARD
JEEP VOYAGER SKETCHES
JEEP WANDERER SKETCHES
JEEP WANDERER FORM DEVELOPMENT
SCALE MODEL
MORE PROJECTS
